Zennials have a passion for road trips and nothing says roadtrip more than classic Americana diner food.
So we had Cheez-It fans travel the farthest they’ve ever gone, back to the 1950’s, for the most absurdly irresistible summer destination.
Role: Art Director
🥇Creative Muse Awards Gold Winner, listed on Ad Age Hottest Brands of 2024 and Marketing Winners of the Week,
🥇Best Experiential Marketing Campaign by the DigiDay Content Marketing Awards, 🥇AdWeek Experiential Awards: Best Experiential Activation by a Packaged Goods Brand
We brought Cheez-It to life in a retro way through every detail, sparked conversation, and taste curiosity with absurd new ways to eat Cheez-It Crackers.
We tapped in Tik Tok’s most popular food influencers to try everything and share the news.
We even had the world’s first Cheez-It powered Juke Box.
And while the Cheez-In Diner was only open for a week, we made sure that everyone was able to send off and take home some iconic memorabilia.
Coverage Included
AdAge Marketing Winners, Delish, Betches, Eater
Weber Shandwick // Kellanova