To celebrate the inaugural Pop-Tarts bowl and break through college football sponsored bowl season, we created the world’s first ever edible mascot and fed it to the winning team on the field.
Role: Art Director
Awarded 🦁 Grand Prix Cannes Lion, 🥇Clio Grand, 🥇Clio Gold, 🥇Andy’s IDEA Award,
🥉One Show Pencil, 🥇🥈London International Award, 🥈Jay Chiat Award,
🥇Sports Business Journal Activation of the year
While most brands turn their food into mascots,
we turned our mascot into food.
And became a cultural phenomenon.
Weber Shandwick // Kellanova