Are you a waffle house or a pancake house?
To celebrate the year of the pancake Eggo staked its claim as a pancake house by taking over a pancake themed rental house in the Smokey Mountains of Tennessee, also known as the pancake capital of the south.
Role: Art Director
2025 Innovation SABRE Award Shortlist for Storytelling, 2025 NA Effie’s Shortlist for Experiential Marketing
Other coverage included
Forbes, Romper, Apartment Therapy, and Distractify
Weber Shandwick // Kellanova