Are you a waffle house or a pancake house?
To celebrate the year of the pancake Eggo staked its claim as a pancake house by taking over a pancake themed rental house in the Smokey Mountains of Tennessee, also known as the pancake capital of the south.

Role: Art Director

2025 Innovation SABRE Award Shortlist for Storytelling, 2025 NA Effie’s Shortlist for Experiential Marketing

Other coverage included
Forbes, Romper, Apartment Therapy, and Distractify

Weber Shandwick // Kellanova

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Pop Tarts Bowl: The First Edible Mascot

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Chisme Con Cheez-It